Behind the Design

Tobi, the founder of InsideWright, was raised by fine art and art historian parents. Transformation was a theme in her home—found objects became functional art; forest brush morphed into spectacular holiday trees; a dining room table was fashioned after a nearby architectural structure. Growing up was an experience informed by inspiration.

Tobi transformed a BFA from Parsons School of Design into a passion for graphic design, which would become a career in advertising, and a natural expansion into interior design. After years of developing campaigns to covey the essence of brands such as Stark, Baccarat, Sherle Wagner, Larson-Juhl and ABC Carpet & Home, these esteemed clients would become trusted vendors.

Today Tobi uses her discerning eye and confidence with color, to transform spaces that are unique to each of her clients. She believes that interior design is a celebration of who you are and how you live—and she looks forward to discovering what that looks like for you.

InsideWright’s award winning work has been seen in People Magazine, HGTV Magazine,
and on Aspire Design and Home’s digital platform.

As seen in...