Designing a Concept

This client came to me requesting a concept rather than a style.
After living in his home for 15 years, he wanted it to have a “beach-poolside vibe”.
This made for a fun approach.

Styles can have so many names and nuances that clients don’t always know exactly what style they are looking at or requesting.
With a request for a concept, I just needed to determine if my approach should be literal or figurative.

I came to the initial consultation with concept boards with both approaches, and it was determined that figurative was the desired approach.
As the project unfolded, playfulness did too, and some literal elements were added—particularly for the pleasure of his future guests.

Photography: Gieves Anderson.

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